Urban Angles: Property Marketing Glossary
The vocabulary that comes up when ordering property content, defined plainly.
Photography
Base Photography — Urban Angles' core photography product, ordered as Base 2 (two images, external only), Base 5, Base 10 or Base 15.
Hero shot — the wide, composed image of the property or building as a whole; the lead image of a campaign.
Detail shot — a close image of materials, finishes, joinery or a design feature. Standard in architectural work.
Dusk photography — capture at twilight, with internal and external lighting on. Suits well-presented homes with strong lighting.
Proofing — reviewing the shoot and selecting which frames get retouched, rather than the photographer choosing.
Markup — a note attached to a specific image or plan in DREAM, telling post-production what to change.
Post-production
Virtual Dusk — a delivered daytime image converted to dusk digitally, priced per image. No second shoot required.
Virtual Styling — furnishing and styling an empty or dated interior digitally, priced per image.
Retouching — the in-house finishing pass, from tonal adjustment through to full scene reconstruction.
Plans
Floor plan — the internal layout, branded and styled to the agency, portrait or landscape.
Site plan — the property boundary and building footprint within the block.
Land box — a simplified plan showing block dimensions, used on land listings.
Redraw — an existing plan rebuilt to current branding and standards.
Interactive floor plan — a navigable online version of a plan, letting a buyer move through rooms and levels.
3D and visualisation
Render — a photorealistic image built from plans and specifications rather than captured with a camera.
Facade render — a house design's exterior, produced per facade variant without building each one.
Streetscape render — a street of completed homes, showing the character of a finished estate.
Interior visualisation — a render of an unbuilt interior, to a finishes and joinery specification.
Video
Social Property Trailer — a one-hour shoot delivering roughly 45 seconds for social feeds.
Showcase Video — a two-hour shoot delivering 2–3 minutes plus two 30-second social cuts.
Prestige Video — a three-hour shoot including drone, timelapse, interview and infographics.
FPV — first-person-view drone footage, flown through and around a property for continuous movement.
Aerial
Horizon view — a low aerial looking across the property to its surrounds.
Orbital — a circling aerial move around the property.
Overhead — a straight-down aerial, often used with boundary markups.
CASA — the Civil Aviation Safety Authority, which regulates drone operations in Australia.
Virtual tours
Matterport and iGUIDE — the two walkthrough platforms Urban Angles delivers virtual tours on.
Hotspot — a clickable point inside a virtual tour that surfaces detail about a feature or finish.
Delivery
Standard / Express / Super X — the three photography turnaround tiers: close of business next business day, midday next business day, and 9am next business day.
DREAM — Digital Real Estate Asset Manager, the Urban Angles ordering, booking and delivery portal.
Web and high resolution — the two file sets delivered with every job: web for portals and social, high for print and signage.