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title: Property Marketing Glossary
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description: A plain-English glossary of property marketing terms — Base Photography, proofing, virtual dusk, virtual styling, land box, Super X, DREAM and more.
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# Property Marketing Glossary

The vocabulary that comes up when ordering property content, defined plainly.

## Photography

**Base Photography** — Urban Angles' core photography product, ordered as Base 2 (two images, external only), Base 5, Base 10 or Base 15.

**Hero shot** — the wide, composed image of the property or building as a whole; the lead image of a campaign.

**Detail shot** — a close image of materials, finishes, joinery or a design feature. Standard in architectural work.

**Dusk photography** — capture at twilight, with internal and external lighting on. Suits well-presented homes with strong lighting.

**Proofing** — reviewing the shoot and selecting which frames get retouched, rather than the photographer choosing.

**Markup** — a note attached to a specific image or plan in DREAM, telling post-production what to change.

## Post-production

**Virtual Dusk** — a delivered daytime image converted to dusk digitally, priced per image. No second shoot required.

**Virtual Styling** — furnishing and styling an empty or dated interior digitally, priced per image.

**Retouching** — the in-house finishing pass, from tonal adjustment through to full scene reconstruction.

## Plans

**Floor plan** — the internal layout, branded and styled to the agency, portrait or landscape.

**Site plan** — the property boundary and building footprint within the block.

**Land box** — a simplified plan showing block dimensions, used on land listings.

**Redraw** — an existing plan rebuilt to current branding and standards.

**Interactive floor plan** — a navigable online version of a plan, letting a buyer move through rooms and levels.

## 3D and visualisation

**Render** — a photorealistic image built from plans and specifications rather than captured with a camera.

**Facade render** — a house design's exterior, produced per facade variant without building each one.

**Streetscape render** — a street of completed homes, showing the character of a finished estate.

**Interior visualisation** — a render of an unbuilt interior, to a finishes and joinery specification.

## Video

**Social Property Trailer** — a one-hour shoot delivering roughly 45 seconds for social feeds.

**Showcase Video** — a two-hour shoot delivering 2–3 minutes plus two 30-second social cuts.

**Prestige Video** — a three-hour shoot including drone, timelapse, interview and infographics.

**FPV** — first-person-view drone footage, flown through and around a property for continuous movement.

## Aerial

**Horizon view** — a low aerial looking across the property to its surrounds.

**Orbital** — a circling aerial move around the property.

**Overhead** — a straight-down aerial, often used with boundary markups.

**CASA** — the Civil Aviation Safety Authority, which regulates drone operations in Australia.

## Virtual tours

**Matterport** and **iGUIDE** — the two walkthrough platforms Urban Angles delivers virtual tours on.

**Hotspot** — a clickable point inside a virtual tour that surfaces detail about a feature or finish.

## Delivery

**Standard / Express / Super X** — the three photography turnaround tiers: close of business next business day, midday next business day, and 9am next business day.

**DREAM** — Digital Real Estate Asset Manager, the Urban Angles ordering, booking and delivery portal.

**Web and high resolution** — the two file sets delivered with every job: web for portals and social, high for print and signage.