{
  "id": "faq-knowledge/property-marketing-glossary",
  "title": "Property Marketing Glossary",
  "slug": "property-marketing-glossary",
  "description": "A plain-English glossary of property marketing terms — Base Photography, proofing, virtual dusk, virtual styling, land box, Super X, DREAM and more.",
  "category": "",
  "content": "The vocabulary that comes up when ordering property content, defined plainly.\n\n## Photography\n\n**Base Photography** — Urban Angles' core photography product, ordered as Base 2 (two images, external only), Base 5, Base 10 or Base 15.\n\n**Hero shot** — the wide, composed image of the property or building as a whole; the lead image of a campaign.\n\n**Detail shot** — a close image of materials, finishes, joinery or a design feature. Standard in architectural work.\n\n**Dusk photography** — capture at twilight, with internal and external lighting on. Suits well-presented homes with strong lighting.\n\n**Proofing** — reviewing the shoot and selecting which frames get retouched, rather than the photographer choosing.\n\n**Markup** — a note attached to a specific image or plan in DREAM, telling post-production what to change.\n\n## Post-production\n\n**Virtual Dusk** — a delivered daytime image converted to dusk digitally, priced per image. No second shoot required.\n\n**Virtual Styling** — furnishing and styling an empty or dated interior digitally, priced per image.\n\n**Retouching** — the in-house finishing pass, from tonal adjustment through to full scene reconstruction.\n\n## Plans\n\n**Floor plan** — the internal layout, branded and styled to the agency, portrait or landscape.\n\n**Site plan** — the property boundary and building footprint within the block.\n\n**Land box** — a simplified plan showing block dimensions, used on land listings.\n\n**Redraw** — an existing plan rebuilt to current branding and standards.\n\n**Interactive floor plan** — a navigable online version of a plan, letting a buyer move through rooms and levels.\n\n## 3D and visualisation\n\n**Render** — a photorealistic image built from plans and specifications rather than captured with a camera.\n\n**Facade render** — a house design's exterior, produced per facade variant without building each one.\n\n**Streetscape render** — a street of completed homes, showing the character of a finished estate.\n\n**Interior visualisation** — a render of an unbuilt interior, to a finishes and joinery specification.\n\n## Video\n\n**Social Property Trailer** — a one-hour shoot delivering roughly 45 seconds for social feeds.\n\n**Showcase Video** — a two-hour shoot delivering 2–3 minutes plus two 30-second social cuts.\n\n**Prestige Video** — a three-hour shoot including drone, timelapse, interview and infographics.\n\n**FPV** — first-person-view drone footage, flown through and around a property for continuous movement.\n\n## Aerial\n\n**Horizon view** — a low aerial looking across the property to its surrounds.\n\n**Orbital** — a circling aerial move around the property.\n\n**Overhead** — a straight-down aerial, often used with boundary markups.\n\n**CASA** — the Civil Aviation Safety Authority, which regulates drone operations in Australia.\n\n## Virtual tours\n\n**Matterport** and **iGUIDE** — the two walkthrough platforms Urban Angles delivers virtual tours on.\n\n**Hotspot** — a clickable point inside a virtual tour that surfaces detail about a feature or finish.\n\n## Delivery\n\n**Standard / Express / Super X** — the three photography turnaround tiers: close of business next business day, midday next business day, and 9am next business day.\n\n**DREAM** — Digital Real Estate Asset Manager, the Urban Angles ordering, booking and delivery portal.\n\n**Web and high resolution** — the two file sets delivered with every job: web for portals and social, high for print and signage.",
  "geography": {},
  "metadata": {},
  "publishedAt": "2026-07-30T00:27:52.635876+00:00Z",
  "tags": [],
  "workspaceId": "378ffab3-ee8a-4857-a71a-4a2c20da8325",
  "_links": {
    "canonical": "https://directory.urbanangles.com/faq-knowledge/property-marketing-glossary/"
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}