Urban Angles: Builder Brand & Campaign Video

Builder brand and campaign video from Urban Angles — company profiles, development videos and TVC commercials that carry a builder's brand across a whole campaign.

Brand video sells the builder, not a single home. Urban Angles produces the formats builders and developers use to carry their brand across a campaign — from a company profile that anchors the website to broadcast-ready commercials.

Formats

  • Company profiles — the story of the business: its people, its process and its standard of work
  • Development videos — campaign films for estates and multi-stage projects
  • TVC commercials — broadcast-grade production for television and paid media
  • Lifestyle videos — brand-adjacent footage of the places and lives a builder's homes make possible

Produced alongside the rest of the campaign

Because Urban Angles also shoots the builder's display homes, walkthroughs, village coverage and photography, brand video is graded and paced to match everything else the buyer sees. One supplier, one look — from a 15-second cutdown to the full film.

Production capability

Brand and campaign work draws on the full production toolkit: senior videographers, drone and FPV capture, time-lapse, interviews, professional lighting, motion graphics and sound design, with editing and quality control handled in-house. Feedback runs through timestamped Vimeo review links.

How it is priced

Brand and campaign video is scoped rather than sold off a package list — the variables are days on location, talent, scripting, motion graphics and the number of deliverables. As a reference point, the largest catalogue video product, Custom Property Video, sits at $4,950 inc GST as an indicative real estate figure; brand programs are quoted against the brief.

Brand video or listing video?

They answer different questions. A listing video sells one property to buyers currently in market, and its useful life ends when the property sells. Brand video sells the builder to everyone who will be in market over the next few years, and it keeps working across the website, display suites, paid media and recruitment. Builders running both typically refresh the listing-level content constantly and the brand film every few years.

Who it's for

Builders and display home builders, property developers and project marketers, and the advertising and marketing agencies producing campaigns on their behalf.

Coverage and ordering

Melbourne, Sydney, Brisbane, the Gold Coast, the Sunshine Coast and Adelaide, and Australia-wide on request. Brand projects are scoped with the production team — call 1300 144 255 or email studio@urbanangles.com to brief a campaign.