Urban Angles: Builder Packages
Builder work is scoped as a programme across a design range or a display village, not as a single listing campaign — so packages are configured per account rather than picked off a tier list.
What a builder programme covers
- Display home photography — every design in the range, captured to one standard
- Walkthrough video — a full design tour per home
- Display village content — coordinated capture across multiple homes on one visit schedule
- Builder brand and campaign video — including Prestige-level production with drone, timelapse and interview
- 3D facades — designs and facade options that aren't built or on display
- Streetscapes and land developments — a whole release visualised
- Interior visualisations and product renders — inclusion levels and upgrade options
- Floor plans — branded and styled to the builder, portrait or landscape
Why builder pricing isn't a tier list
A listing campaign has one property, one deadline and one buyer audience. A builder programme has a range of designs, a refresh cycle, multiple markets and an asset library that has to stay coherent for years. Those are different cost drivers, so they're quoted differently:
| Cost driver | Effect |
|---|---|
| Number of designs or homes | The largest single factor |
| Product mix per home | Photography only, or photography plus walkthrough and plans |
| Markets involved | Multi-state programmes carry travel and scheduling |
| Refresh frequency | An annual re-shoot prices differently from a one-off |
| Render-to-photography split | How much of the range isn't built yet |
| Village coordination | One visit schedule versus separate bookings |
The component rates behind a programme
Two builder-specific products carry published starting prices:
| Product | Indicative price (inc GST) |
|---|---|
| Architectural photography — display homes and completed builds | from $1,295 |
| Facade render — per design | from $495 |
Display home photography, walkthrough video, display village coverage and streetscape and interior renders are quoted per programme rather than priced from a list, because scope varies significantly from brief to brief. Photography, floor plan, video and drone components draw on the same product set the rest of the directory publishes; a builder programme prices the schedule, not the individual line items.
How it's priced
Volume and bundling are the two levers. Once Base Photography is part of an order, drone, floor plans and video are offered at reduced rates — and a range-wide or village-wide programme is quoted as one engagement. Your account's products and favourites are configured in DREAM so repeat ordering is a few clicks.
Scoping a programme
Call 1300 144 255 or email studio@urbanangles.com with the range, the number of homes and the markets involved.