Urban Angles: Custom & Brand Video
One-of-a-kind properties require a one-of-a-kind story. Urban Angles' film makers and production team work with you to plan and deliver a truly unique film for your property and budget — the product to reach for when the standard trailer, showcase and prestige formats don't fit the brief.
What a custom production can include
- Talent — presenters and on-screen cast
- Scriptwriting — a written narrative developed with you before the shoot
- Sit-down interviews — principals, architects, owners
- Professional lighting — full lighting setups for interiors and night work
- Bespoke aerial drone footage — flown to the storyboard, not a standard pattern
- Advanced motion graphics — supers, data, brand animation
- Sky replacement and other visual effects
- Multiple rounds of revision
When custom is the right call
Custom production costs more and takes longer, so it should be earning that. The signals that it is:
| Signal | Why the catalogue formats fall short |
|---|---|
| The property has a story, not just features | A walkthrough can't carry narrative |
| Someone needs to speak on camera | Interviews need scripting, lighting and multiple setups |
| The brief includes graphics or data | Motion design isn't part of the standard edits |
| Multiple locations or shoot days | The fixed formats assume a single visit |
| The film has to survive a brand review | Multiple revision rounds are built in |
| It anchors a campaign, not a listing | The asset outlives the property being sold |
Where none of those apply, Property & Campaign Video will do the job faster and for less.
Indicative pricing
As a reference point, Custom Property Video sits at $4,950 inc GST as an indicative real estate figure. True custom productions are quoted against the treatment — days on location, talent, scripting, graphics and the number of deliverables are the variables.
How custom projects run
Custom work starts with a conversation: the property, the audience, the outcome and the budget shape a treatment before anything is filmed. Timelines are agreed with the production team rather than set to a standard turnaround, and feedback runs through timestamped Vimeo review links at every stage of the edit.
Who commissions custom video
- Developers and project marketers launching flagship projects
- Advertising and marketing agencies producing property campaigns for clients
- Brands and corporate clients whose story touches property — plus events, photomotion reels and FPV work where the brief calls for it
Coverage and ordering
Melbourne, Sydney, Brisbane, the Gold Coast, the Sunshine Coast and Adelaide, and anywhere in Australia the story requires. Brief the production team on 1300 144 255 or studio@urbanangles.com.