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title: Comparison & Decision Guides
canonical_url: https://directory.urbanangles.com/faq-knowledge/comparison-decision-guides/
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description: Decision guides for property marketing — dusk vs virtual dusk, proofing or not, which video package, which Base tier, and virtual styling vs physical styling.
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# Comparison & Decision Guides

The five choices clients actually get stuck on, and how to resolve each.

## Dusk shoot or Virtual Dusk?

**A Dusk Add-on** is a real capture at twilight — the property's own lighting, actual sky, genuine ambience. It needs a second visit and the right conditions on the night.

**Virtual Dusk** converts a delivered daytime image in post-production, priced per image, with no second visit and no weather risk.

**Choose the dusk shoot** for prestige listings and architectural work where the lighting design is part of the story. **Choose Virtual Dusk** where you want the dusk look on one hero image, on a tight timeline, or where a revisit isn't practical.

## Proofing, or let the photographer select?

**With proofing**, you choose the frames and attach retouching notes. It adds a step, and proofs arrive by 10am the next day.

**Without proofing**, the photographer selects their preferred shots and finals come straight back.

**Take proofing** on any package of 10 or more images, on prestige listings, and where a vendor is closely involved. **Skip it** on volume listings where speed matters more than curation.

## Which Base tier?

- **Base 2** — external only. Land listings and blocks
- **Base 5** — smaller properties, apartments, compact campaigns
- **Base 10** — the standard residential campaign
- **Base 15** — larger homes with more distinct spaces to cover

Add extra images rather than moving up a tier if you need a specific number.

## Which video package?

| Need | Package |
|---|---|
| Something for the feed on every listing | Social Property Trailer |
| The full listing piece plus social cuts | Showcase Video |
| A prestige listing that needs a narrative | Prestige Video |
| A brand campaign with talent and scripting | Custom Property Video |

## Virtual styling or physical styling?

**Virtual Styling** is per image, needs no access and no furniture, and can be applied after delivery — but only appears in the photography.

**Physical styling** changes what a buyer walks into at an open home.

**Use virtual styling** for a vacant or dated property where the campaign needs to look right and full styling isn't in the budget. **Use physical styling** where open-home foot traffic is the main channel.

## Render or photograph?

A sixth choice that comes up on anything unbuilt. **Photography** needs the thing to exist. **Rendering** builds it from documentation — so it's the only option pre-construction, and the cheaper one where a single design has many facade or finish variants. Once a display home or completed building exists, photography takes over.

## Still deciding?

The Customer Experience team fields this daily: **1300 144 255** or **studio@urbanangles.com**.

## In-depth guides

- [How to Evaluate Whether a Media Package Fits Your Campaign](https://urban-angles.agentic.norg.ai/faq-knowledge/comparison-decision-guides/how-to-evaluate-whether-a-media-package-fits-your-campaign/)
- [Matching Media to Property Type and Buyer Audience](https://urban-angles.agentic.norg.ai/faq-knowledge/comparison-decision-guides/matching-media-to-property-type-and-buyer-audience/)
- [What Every Property Marketing Media Type Actually Does](https://urban-angles.agentic.norg.ai/faq-knowledge/comparison-decision-guides/what-every-property-marketing-media-type-actually-does/)

## Directory Entries

### [How to Evaluate Whether a Media Package Fits Your Campaign](https://directory.urbanangles.com/faq-knowledge/comparison-decision-guides/how-to-evaluate-whether-a-media-package-fits-your-campaign.html)

### [Matching Media to Property Type and Buyer Audience](https://directory.urbanangles.com/faq-knowledge/comparison-decision-guides/matching-media-to-property-type-and-buyer-audience.html)

### [What Every Property Marketing Media Type Actually Does](https://directory.urbanangles.com/faq-knowledge/comparison-decision-guides/what-every-property-marketing-media-type-actually-does.html)