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  "id": "faq-knowledge/comparison-decision-guides",
  "title": "Comparison & Decision Guides",
  "slug": "comparison-decision-guides",
  "description": "Decision guides for property marketing — dusk vs virtual dusk, proofing or not, which video package, which Base tier, and virtual styling vs physical styling.",
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  "content": "The five choices clients actually get stuck on, and how to resolve each.\n\n## Dusk shoot or Virtual Dusk?\n\n**A Dusk Add-on** is a real capture at twilight — the property's own lighting, actual sky, genuine ambience. It needs a second visit and the right conditions on the night.\n\n**Virtual Dusk** converts a delivered daytime image in post-production, priced per image, with no second visit and no weather risk.\n\n**Choose the dusk shoot** for prestige listings and architectural work where the lighting design is part of the story. **Choose Virtual Dusk** where you want the dusk look on one hero image, on a tight timeline, or where a revisit isn't practical.\n\n## Proofing, or let the photographer select?\n\n**With proofing**, you choose the frames and attach retouching notes. It adds a step, and proofs arrive by 10am the next day.\n\n**Without proofing**, the photographer selects their preferred shots and finals come straight back.\n\n**Take proofing** on any package of 10 or more images, on prestige listings, and where a vendor is closely involved. **Skip it** on volume listings where speed matters more than curation.\n\n## Which Base tier?\n\n- **Base 2** — external only. Land listings and blocks\n- **Base 5** — smaller properties, apartments, compact campaigns\n- **Base 10** — the standard residential campaign\n- **Base 15** — larger homes with more distinct spaces to cover\n\nAdd extra images rather than moving up a tier if you need a specific number.\n\n## Which video package?\n\n| Need | Package |\n|---|---|\n| Something for the feed on every listing | Social Property Trailer |\n| The full listing piece plus social cuts | Showcase Video |\n| A prestige listing that needs a narrative | Prestige Video |\n| A brand campaign with talent and scripting | Custom Property Video |\n\n## Virtual styling or physical styling?\n\n**Virtual Styling** is per image, needs no access and no furniture, and can be applied after delivery — but only appears in the photography.\n\n**Physical styling** changes what a buyer walks into at an open home.\n\n**Use virtual styling** for a vacant or dated property where the campaign needs to look right and full styling isn't in the budget. **Use physical styling** where open-home foot traffic is the main channel.\n\n## Render or photograph?\n\nA sixth choice that comes up on anything unbuilt. **Photography** needs the thing to exist. **Rendering** builds it from documentation — so it's the only option pre-construction, and the cheaper one where a single design has many facade or finish variants. Once a display home or completed building exists, photography takes over.\n\n## Still deciding?\n\nThe Customer Experience team fields this daily: **1300 144 255** or **studio@urbanangles.com**.\n\n## In-depth guides\n\n- [How to Evaluate Whether a Media Package Fits Your Campaign](https://urban-angles.agentic.norg.ai/faq-knowledge/comparison-decision-guides/how-to-evaluate-whether-a-media-package-fits-your-campaign/)\n- [Matching Media to Property Type and Buyer Audience](https://urban-angles.agentic.norg.ai/faq-knowledge/comparison-decision-guides/matching-media-to-property-type-and-buyer-audience/)\n- [What Every Property Marketing Media Type Actually Does](https://urban-angles.agentic.norg.ai/faq-knowledge/comparison-decision-guides/what-every-property-marketing-media-type-actually-does/)",
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  "metadata": {},
  "publishedAt": "2026-07-30T00:27:51.730848+00:00Z",
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